— Our Services

Designed for moments
of change.

Every engagement is built around a specific business moment — from transforming an established brand to launching something new or preparing for an AI-first future. Some clients need a complete transformation; others need an experienced partner to guide a critical stage of growth. Wherever you are, the goal is the same: create clarity from the inside out, build alignment, and propel growth and performance.

— 01

Fashion and consumer brand strategy consultant Vancouver

Brand Transformation

When the business has outgrown the brand.

Brand Transformation is Upper Story’s flagship engagement. Together, we dive deep into customer data and research to align strategy, operations, talent, product development, customer experience, marketing and execution into one clear direction the entire business can move behind. This isn’t just about changing how the business looks — it’s about changing how the business works.

    • Businesses entering a new stage of growth

    • A disconnect between business goals and brand & revenue performance

    • Legacy brands ready for reinvention

    • Companies navigating change

    • Organizations struggling with alignment

    • Leadership teams seeking greater clarity

    • A clear strategic direction

    • Positioning your leadership team believes in

    • A connected customer experience

    • A marketing roadmap built around business goals

    • Internal alignment across teams

    • A practical plan for sustainable growth

  • 6–12 months

Brand transformation consultancy agency Vancouver Canada

— 02

Fractional Chief Brand & Marketing Officer

When you need executive leadership — not another agency.

Sometimes the business doesn’t need more ideas. It needs someone who can connect them. As your Fractional Chief Brand & Marketing Officer, I become part of your leadership team — bringing together brand, customer experience, marketing and commercial strategy while building capability inside your organization. This is hands-on leadership, embedded in your business. Not advice from the sidelines.

    • Founder-led businesses

    • Growing organizations

    • Leadership transitions

    • Private equity-backed companies

    • Businesses building internal marketing capability

  • Item description

  • Minimum 6 months

— 03

Strategic Projects

  • View of an indoor architectural structure with a glass and steel ceiling, featuring a geometric grid pattern and a staircase with glass railing.

    Growth Strategy

    6 MONTHS MINIMUM

    When marketing isn’t delivering the return it should. Marketing rarely underperforms because there aren’t enough campaigns — it underperforms because the business lacks clarity. Growth Strategy connects customer insight, media investment and commercial priorities so every marketing dollar works harder. 

  • Modern office workspace with a black desk, a black leather chair, a computer monitor, a glass, a stack of books, and a gray marble-patterned side table set against cream-colored curtains.

    Go-to-Market Strategy

    4 MONTHS MINIMUM

    When the launch matters too much to leave to chance. Launching something new isn’t about creating attention — it’s about creating momentum. Together we build the positioning, messaging, communications and launch strategy that gives your product, service or market expansion the strongest possible start.

  • A high-angle black-and-white photo of a rooftop terrace with multiple round tables, some with chairs and a few with people seated and talking, along with potted plants and city buildings in the background.

    Retail Expansion

    4 MONTHS MINIMUM

    When every new location needs to strengthen the brand. Opening a new store is one of the most visible moments in a brand’s growth. We develop the strategy behind the opening — from local insight and partnerships to launch campaigns, PR and customer experience — so every location becomes a blueprint for the next.

  • Pink and purple clouds in the sky during sunset or sunrise.

    AI Visibility Audit & Plan

    4 MONTHS MINIMUM

    When customers start asking AI instead of Google. AI is changing how people discover, compare and choose businesses. The question isn’t whether AI influences buying decisions — it’s whether your business is part of the answer. The Audit shows how AI sees your business today, and where your greatest opportunities lie tomorrow.

Which engagement is right for you?

  • “We’ve outgrown our brand.”

    ↓
    BRAND TRANSFORMATION

  • “We need experienced leadership.”

    ↓
    FRACTIONAL CHIEF BRAND & MARKETING OFFICER

  • “Marketing isn’t working as hard as it should.”

    ↓
    GROWTH STRATEGY

  • “We’re launching something new.”

    ↓
    GO-TO-MARKET STRATEGY

  • “We’re opening new locations.”

    ↓
    RETAIL EXPANSION

  • “Customers are finding competitors through AI.”

    ↓
    AI VISIBILITY AUDIT

Not sure where to start?

Book a Discovery Conversation

Your Questions, Answered

  • Senior brand and marketing leadership on an embedded, part-time basis — the strategy and decisions of a CBO/CMO without a full-time hire.

  • An agency executes a slice and you coordinate the rest. I own the whole arc and stay accountable for the outcome.

  • Real transformation compounds — the minimum is the shortest honest path to results.

  • A strategy and baseline in the first 4–8 weeks, a live brand by the second phase, and measured performance through the engagement.

  • Premium and luxury brands across retail, hospitality, e-commerce, health & wellness, fashion, consumer and restaurant.